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I believe that

"Good design is a good business."

ux/ui
product discovery
design thinking
design system
agile methodology
visual design
ux research
figma
dynamics

I hold a degree in Graphic Design and a Postgraduate degree in Information Architecture. With over 10 years of experience as a designer, I have developed solid knowledge, particularly in experience design and digital products. I am interested in projects that involve research and user interaction, standing out for my autonomy and leadership throughout all project stages. My approach is data-driven, always focusing on context, strategy, and business outcomes.

where have i been

Amaro

Here I conducted research with consumers and collaborators, in addition to working on Omni journeys such as Click and Collect and Checkout. I applied usability tests, monitored performance and results, and worked in line with the main OKR's of our tribe.

C&A

I joined C&A to work focused on improving the experience for the beauty area. I carried out important studies for the area, working on research, creating journeys, flows and personas, bringing important insights to the business.

Natura

I worked on several digital projects, aimed at consultants or consumers. Natura brought me an enriching experience in processes, autonomy and squad work.

Let's work together?
Say hi to me:

+55 11 97109 3237
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Created by Rafaela M. Dardengo – 2024
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